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Netherlands is a stable democratic and economic force in northwestern Europe. It’s increasingly multi-cultural, with significant migration from places like North Africa and Turkey. The Dutch have one of the largest and most mature ecommerce markets in Europe. Merchants looking to sell into Netherlands should be aware of the country’s unique payment preferences.
Dutch ecommerce market reached 25.8 billion Euro in 2019, with analysts expecting another post-Covid growth spike. The Dutch have shown a strong willingness to buy direct from brands as well as from larger retailers and marketplaces.
The Dutch are Europe’s outlier in terms of online payment preferences. Established in 2005, iDEAL is a bank transfer payment option similar to Giropay in Germany. Bank transfer is used in different places around the world, but not to the degree it’s used by the Dutch. The Netherlands has seen a more robust penetration than ever for its iDEAL online banking payments scheme with the Covid-19 pandemic pushing its popularity from an already majority share of 59% toward an unprecedented 68% of market share. Credit cards are second most popular at 23%, followed by debit cards at 15%, and PayPal at 7%.
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