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Accelerate your revenue with a new audience of customers throughout United States of America - without friction or complexity.
The U.S. is a superpower in the world of online sales. It has the world’s largest economy and is a global leader when it comes to cross-border ecommerce exports and imports, leading ecommerce sales in the Western world. It’s the birthplace of ecommerce giants, such as eBay and Amazon. The U.S. market size, purchasing power, advanced technologies and love for online shopping make it an ecommerce hotspot for growth-minded online sellers.
The U.S. is comprised of savvy, internationally-minded consumers who are well-acquainted with online shopping. U.S. millennials (18-34-year-olds) and females are most likely to buy digitally. Customer satisfaction and confidence levels are relatively high in the U.S., but so are customer expectations. To a large extent, the U.S. is similar to European marketplaces and European consumer behavior. The heaviest consumption takes place over the holiday season (November through January).
Cards remain the most popular payment method for American shoppers online, but usage is declining as more consumers migrate to digital wallets. Wallets now account for 39% of all online transactions in the U.S. Buy Now Pay Later options like Klarna are still relatively new in the U.S., but are gaining traction as consumers demand more payment flexibility.
Online shopping dominated by credit cards, fintech start-ups, and alternative payment methods (using a different payment instrument) have found it hard to compete with the credit card giants more than anywhere else at this economic level. And the reason is that, in the U.S., credit card issuers offer an incredibly lean process when it comes to fast chargebacks, cashback policies, customer care and a myriad of loyalty programmes that offer a level of convenience and nurture a sort of devotion on the consumer side that is hard to beat.
Especially in the Gen Z and Millennial age groups, digital wallets gained a massive following, with Venmo and Square creating avisible shift in payments behavior. This is aided by the fact that digital wallets such as Apple Pay and Google Pay offer contactless payment options in-store where cards do not always offer this. The American ecommerce market has seen a surge in pay-later and instalments options, with AfterPay, Sezzle, or Klarna visibly penetrating the market. Even though it’s hard to grasp for many online shoppers, the convenience of these options has breached a lot of barriers and quickly gaining market share, while continue to grow at a rapid pace.
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