Digital River Takes Ecommerce Expertise to Adobe Summit as Sponsor and Exhibitor
Emphasizes strong ecommerce purchase experiences to complete rich buyer journeys and extend customer loyalty
MINNEAPOLIS – March 26, 2018 – Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it will sponsor and exhibit in stand 242 at Adobe Summit (https://summit.adobe.com/na/), March 25-29, 2018, at the Sands Expo and Convention Center in Las Vegas. At Summit, the Digital River team will be talking about the critical customer experience elements, such as ecommerce localization, local payment and warehouse options, and shopper support and marketing, that brands must have in place to convert digital shoppers to buyers and find success in global ecommerce.
“Consumers today are more empowered than at any time before, which is why it’s critical for brands to have a globally-minded, intuitive ecommerce customer journey to build and win the loyalty of shoppers worldwide,” said James Gagliardi, vice president and chief product officer for Digital River. “While brands partner with Adobe to hook digital customers with sophisticated above-the-glass shopping experiences, brands too often lose shoppers with flawed purchase experiences. The challenge lies in building a seamless ecommerce experience from discovery to delivery. Adobe Summit is a perfect venue to discuss how our work with Adobe can help brands solve the complexities of global ecommerce.”
Using its SaaS ecommerce solution, Digital River powers global ecommerce, managing and taking orders, processing payments, automating subscriptions, and protecting brands from risk by handling fraud, taxes and compliance – all of the crucial, but too often forgotten final steps in the buyer journey. Digital River’s cloud commerce solution is integrated with Adobe Experience Manager, part of Adobe Marketing Cloud, and available in the Adobe Experience Manager Package Share. Brands can integrate with the solution using in-house resources or a preferred system integrator.
About Digital River, Inc.
With nearly 25 years of industry experience, Digital River has mastered the ins and outs of global ecommerce. The company specializes in taking high-tech brands direct to their customers, whether they live around the corner or around the world.
Leading software and services, consumer electronics and digital game brands rely on Digital River’s advanced commerce cloud, monetization tools and global ecommerce solutions to market and sell their products online. From start to finish, Digital River makes it easy to manage storefronts, take orders, process payments, automate subscriptions and drive delivery. At the same time, the company works behind the scenes to handle fraud, billing, taxes and compliance, so businesses and consumers can shop with confidence and peace of mind.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Twitter tags: @DigitalRiverInc, #AdobeSummit, #ecommerce
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