In-App & In-Game Commerce
Cutting edge wallet management and microtransaction capabilities to monetize in-app and in-game economies.
Optimize the mobile shopping experience
Mobile commerce in the U.S. is expected to reach $284 billion, or 45% of the total U.S. ecommerce market, by 2020.1 Even with such growth, mobile shopping continues to be a detractor for many consumers, mostly due to a slow checkout experience. Complicating things even more are walled gardens like Facebook and Snapchat that control what users are able to access. While these market forces present challenges, they also create opportunity. With the right mobile commerce technology, you can deliver a superior mobile experience and differentiate your brand from the competition.
One Solution, Multiple Applications
Break through walled gardens and create a frictionless shopping experience for a growing market of mobile consumers with Digital River’s advanced commerce cloud and universal wallet solution. We offer a single solution for managing all aspects of your in-app or in-game economies, including wallet functionality for one-click purchasing. A robust toolset makes it easy to manage in-app content, microtransactions, currencies, upgrades, pre-orders, subscriptions and more. MTX is platform agnostic, meaning you can create consistent and enjoyable in-app buying experiences, and maintain your customers’ wallet balances across multiple devices, applications and platforms.
- Universal wallet functionality with one-click checkout
- Advanced commerce tools for monetizing in-app content
- Monetization insights and merchandising tools for increasing revenue
- Customer balances for transactions paid and loyalty points earned
- Dynamic pricing engine supporting virtual and real-world currency conversion
- Platform agnostic technology with end-to-end order management
- Back-end commerce support—customer service, fraud, compliance and more
