In-App & In-Game Commerce
Cutting edge wallet management and microtransaction capabilities to monetize in-app and in-game economies.
Optimize the mobile shopping experience
Mobile commerce in the U.S. is expected to reach $284 billion, or 45% of the total U.S. ecommerce market, by 2020.1 Even with such growth, mobile shopping continues to be a detractor for many consumers, mostly due to a slow checkout experience. Complicating things even more are walled gardens like Facebook and Snapchat that control what users are able to access. While these market forces present challenges, they also create opportunity. With the right mobile commerce technology, you can deliver a superior mobile experience and differentiate your brand from the competition.
One Solution, Multiple Applications
Break through walled gardens and create a frictionless shopping experience for a growing market of mobile consumers with Digital River’s advanced commerce cloud and universal wallet solution. We offer a single solution for managing all aspects of your in-app or in-game economies, including wallet functionality for one-click purchasing. A robust toolset makes it easy to manage in-app content, microtransactions, currencies, upgrades, pre-orders, subscriptions and more. MTX is platform agnostic, meaning you can create consistent and enjoyable in-app buying experiences, and maintain your customers’ wallet balances across multiple devices, applications and platforms.
- Universal wallet functionality with one-click checkout
- Advanced commerce tools for monetizing in-app content
- Monetization insights and merchandising tools for increasing revenue
- Customer balances for transactions paid and loyalty points earned
- Dynamic pricing engine supporting virtual and real-world currency conversion
- Platform agnostic technology with end-to-end order management
- Back-end commerce support—customer service, fraud, compliance and more
Access buyer data and enhance brand experience
User perceptions of your brand’s overall value are tied directly to the content and experiences that you create for them. As your monetization partners, Digital River helps you enhance the relationships that users have with your brand by creating fast and frictionless ways to buy and earn in-app content and rewards. Our technology arms you with a powerful toolset that makes it easy to maintain consistent branding while creating superior in-app experience across multiple touchpoints.
To thrive in today’s customer-obsessed economy requires an understanding of buyer behavior and the ability to leverage data to continually develop new, more personalized content. Digital River’s integrated commerce cloud allows you to capture buyer behavior, empowering you to create more impactful content to enhance user experience and increase customer lifetime value. It also features powerful user segmentation tools that allow you to sell the right offer to the right customer at the right time.